Digital technology has revolutionized the way consumers interact with businesses. This has made it an extremely competitive market. Social media marketing (SMM), which is a his comment is here direct method of marketing that is based on interactions with customers, allows marketers to build brand awareness and drive traffic to websites, as well as increase sales by tracking user information. This is an area where companies can personalize their persona in a way that customers can be able to relate to.
Article by Emily C.